Presented by an anonymous North Korean professor, this anti-Western propaganda film attacks the moral attenuation, political manipulation and hyper-consumerism that characterize the Western world. In chapters with titles like “Rewriting History,” “Advertising” and “The Cult of Celebrity,” we are treated to a lineup of the most embarrassing occidental excesses and globalization, the “psychological warfare” at the hands of multinationals, shopping-obsessed consumers and the failure of democracy. Then there’s time for the “Grab it!” culture of the one percent and additional moral deterioration in the form of Paris Hilton, unethical TV shows and violent movies and games. Toward the end of this propaganda piece, the role of North Korea in all of this becomes clear: the country would like to offer itself as headquarters for the mounting fight against consumer slavery and greed worldwide.
Propaganda is the world’s first propumentary. It was made by Slavko Martinov in Christchurch, New Zealand, with the help of friends who worked in secret for 9 years, with zero funding, through 2 major earthquakes, 10,000 aftershocks, accusations of North Korean collusion, an investigation by the South Korean government, an interview with the Counter-Terrorism Unit, and retaliation from the Catholic Church.
It topped Indiewire’s top 10 films to watch out for at IDFA 2012, where it had its world premiere. This was followed by The Independent declaring it ‘The real viral hit of 2012’ and Films for Action rated it their Number One film for 2012. In 2013, it was awarded a Special Mention at the Biografilm Festival in Italy, and this was followed by the US premiere at the Traverse City Film Festival, where Michael Moore awarded it the Founders Grand Prize for Best Picture.
The film continues to be selected in festivals, volunteers continue to provide translations, and thanks to people like you sharing the film, we hope the film will continue to find an audience worldwide.
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Slavko Martinov & Mike Kelland
Carl Pavletich & Nick White